There are lots of good tools that can be used to monitor your SEO campaign, but almost all of them must be purchased. For the people who want truly powerfull and free SEO tools I'll present my favorites:
http://www.backlinkwatch.comJust type an URL and you can investigate your competiton by their backlinks - ie. which pages have voted for them.
Free monitor for google
http://www.cleverstat.comEnter the keywords that you wish to be optimised, the check positions for example: 150 (which will limit the search maximum up to the 15th results page) and begin monitoring your results.
Benefits:
- Compare with your previous results and determine the exact website changes that you've made resulted in a SERPS position change!
- Closely monitor the rivals above you, and if you build a better page, you'll be on top.
One of the most important and the same time simple truth that I've learned through the years of websites optimization is that in order to be on first positions you must deserve them.
I.e you have to represent constanlty relevant and updated information on the subject that you've been presenting/writing for - so the webpage to be really beneficial to the users.
Even most sophisticated backlink schemes won't get you on top of SERPS, when offering content of poor quality. The first pages search results and visitors stay time are being constantly monitored by real people, so next time it's better to think what could you offer to the visitors!
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