Thursday, April 24, 2008

3 ways to increase CPC and eCPM

There are some things that anyone could do to increase his/her incomes when using Adsense.
Here is the list:

1. Changing ads
Check your Adsense statistics. If you're having low CPC(cost per click) then you should move your ad above the fold and/or change its color scheme. Experiment until there's a positive effect.

2. Try decreasing your ad units
The reasons:

- the second and third ad spot clicks are not so-profitable as the first ones. And if you have higher CPC on your middle ad then place it to appear first in your HTML code, then position with CSS to the place where it's getting maximum clicks.

- when having 25 ad links on a page and the user clicks on only 1 then your eCPM will start to get low, because this way the advert impressions are growing but the clicks are staying same.

3. Add more useful content to the webpage
You can use Google Analytics or other web statistics software to see the average stay time on your webpages. This way you might find the pages that need to be enriched or rewritten. And if you manage to increase visitors stay time then your eCPM will surely grow!

Cheers!

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