What is SEO? Forget the hype, search engine optimization (SEO) is the art of getting a website to work optimally with search engines like Google, Yahoo, MSN and ASK.
- You don’t pay anything to get into Google, Yahoo or MSN
- To get into Google, for instance, you must consider and largely abide by search engine rules for inclusion.
- It’s thought all search engines rank websites by the quality of incoming links to a site from other websites and hundreds of other metrics. Generally speaking, a link from a page to another page is viewed in Google “eyes” as a vote for that page the link points to.
- If you have original quality content on a site, you have a chance of generating quality links. If your content is found on other websites, you will find it hard to get links. If you have decent content on your site, you can let authority websites know about it, and they might link to you.
- Search engines need to understand a link is a link. Links can be designed to be ignored by search engines (the attribute nofollow effectively cancels out the usefulness of a link, for instance)
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